Get to Know Baxter of California

About Baxter of California

First created by Baxter Finley in 1965, Baxter of California has been paving their own way through the men’s grooming industry. Their collection of grooming must-haves is simple and powerful, and their strategic retail skills accompanied with their use of advanced ingredients in their quality products has led to an award-winning top-selling product in 2000: Baxter of California’s Clay Pomade. Get superior hair, skin, and shave essentials from Baxter of California, a modern man’s premier lifestyle brand; one who makes you, you.

In its 40th year, Baxter of California was recognized as a leader and visionary in the global marketplace for men’s grooming products. In 2012, they launched another top-selling product: their aluminum-free Deodorant. Every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles, California.        

Check out Baxter of California’s best-selling products at!


Deodorant – $19.00

Top-selling, clean citrus, and herbal musk-scented deodorant is aluminum-free, making it perfect for sensitive skin. The clear solid gel won’t stain or discolor clothes.

After Shave Balm – $19.00

Nourishing post-shave moisturizer for men with aloe and tea tree oil. Soothes and protects skin from shaving irritation, dryness and razor burn. Alcohol-free lotion cools, calms and conditions skin as it relieves sensitivity after shaving. The cooling balm is loaded with glycerin, aloe vera, and allantoin to hydrate and nourish freshly shaved skin.

Safety Razor – $65.00

The safety razor was first introduced in the late 18th century as a safer alternative to a straight razor. Popular with older generations of men, this traditional-style shave is experiencing a renewed popularity with modern men who care about the craft of shaving.

Custom chrome-plated Double-Edge (DE) Safety Razor was created with serious wet shavers in mind. It helps reduce ingrown hairs and razor burn, and will last you for years to come. The blade comes packaged in a black gift box and is accompanied with a pack of starter blades and an instructional card.
“Very impressed. Replaced an old inexpensive safety razor with this. Love the weight and finish. One of the cleanest, closest, most comfortable shaves I have ever had.”  Thanks, George C.


Cream Pomade – $20.00

Infused with natural ingredients, this light hold, moisture-rich styling cream softens and smooths hair while providing frizz-free definition and low shine. Baxter of California pomades can be mixed and matched to achieve a multitude of hairstyles.

*Check out the top-selling Clay Pomade.

Daily Protein Shampoo – $18.00

Nutrient-enriched shampoo for men featuring a refreshing mint scent. Use with Daily Protein Conditioner.

Protein and nutrients promote hair strength, body, and manageability. The gentle formula removes buildup and natural toxins like DHT, a male hormone found to be harmful to the hairs growth cycle.

“My Go-To Shampoo. Most shampoos, no matter the formula, can leave my hair looking like it has a mind of its own! Baxter of California Daily Protein Shampoo is virtually the only shampoo which I have found leaves my hair easily manageable without breaking the bank. No muss, no fuss. Good stuff!” Thanks, Steven N.        


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